SEO Training
SEO Training in Bangalore
DSM Infotech is a training institute located in Bangalore that provides Search Engine Optimization (SEO) training. SEO is a digital marketing technique used to improve a website’s visibility and ranking in search engine results pages. It involves optimizing a website’s content and structure to make it more appealing to search engines, which can help increase its visibility and attract more organic traffic.
The SEO training course offered by DSM Infotech covers topics such as keyword research, on-page optimization, off-page optimization, link building, and website analytics. The objective of the training is to help students understand the principles of SEO and develop the skills needed to implement effective SEO strategies. The course is designed for individuals who want to specialize in SEO and improve their digital marketing skills.
During the course, students will learn about the various components of SEO, such as keyword research, on-page optimization, off-page optimization, and link building. They will also learn how to analyze website traffic and measure the success of their SEO efforts. The course covers both technical and creative aspects of SEO, and students will have the opportunity to work on real-world projects to apply what they have learned.
By the end of the course, students will have a comprehensive understanding of SEO and will be able to implement effective SEO strategies to improve a website’s visibility and ranking in search engine results pages. DSM Infotech’s experienced trainers, well-equipped lab facilities, and flexible training schedule make it an ideal choice for individuals looking to specialize in SEO.
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SEO Course Syllabus
Introduction to SEO:
- What is Search engine optimization?
- History of Search engines?
- How is SEO important in digital marketing?
- How is search engine important for companies?
- How can search engine impact the brand and sales of a company?
- How does search engine algorithm work?
- Components of search engine?
- Different types of search engine?
- Operators used in search engine
- Algorithms used in SEO
- Updates of SEO
Google Webmasters Tools:
- Adding a Site and Verification Process
- Configuration
- Settings
- Geographic Settings
- URL Parameters
- Site Links
- Crawl Errors / Stats
- Google Fetch
- Blocking the Crawler and blocked pages
- Traffic
- Search Queries
- Links to Site / Internal Links
- Optimization
- Sitemaps
- Remove URLS from index
- HTML Suggestions
- Content Keywords
Research and Analysis Of Keywords:
- Importance of keywords in seo
- What are keywords?
- Analysis of keywords of a particular company
- Research on keywords
- Different types of keywords
- Analysis of keywords using google ad words
- Competitor analysis
- Fitting right keywords to the project
On Page Optimization:
- How is on page optimization important in seo
- Web layout structure
- Codes used in website
- Design factors and guidelines
- Differences between dynamic and static sites?
- Domain name optimization
- File name and folder name optimization
- Title tag optimization
- Meta tags optimization
- How to write meta description
- Meta robots
- Header optimization
- Footer optimization
- Anchor link optimization
- Content writing for seo
- Site maps submission
- Image optimization
- URL optimization
- Robots.txt
- Dynamic site optimization techniques:
- WordPress SEO
- Black hat SEO techniques.
Off page Optimization:
- Introduction to off page optimization
- Factors affecting offsite optimization
- Importance of offsite optimization
- Current scenario of search engine optimization
- On page optimization versus off page optimization
- How to build links?
- Type of linking methods
- Link checking tools
- Directory submissions
- Social bookmarking
- Posting classifieds
- Importance of integration of blog to gain SEO
- Local listing
- Forum signatures
- Article submissions
- Importance of social buttons and social media